Tag Archives: smcsyd

Oversharing in social media

6 Sep

A shaky line in the sand

I was thinking over the weekend about oversharing in social media.

I’ve always personally said I use Twitter primarily for sharing professional or interesting articles, blogs, pictures and events that I’ve found that might be relevant to other people interested in social media and the media industry. I try and connect with other people in my industry or in similar industries that have interests that match mine.

But my ‘purist’ view of how I use this medium was broken a few weeks ago, when I received a direct message from a person I had chated with a few times which ended with “How are your various health woes?” While the person had written that in honest concern (I think), I knew as soon as I saw it that I had started to become guilty of the affliction that seems to continuously overtake people who interact in social media. That of oversharing.

Throughout my university degree, the main social network was definitely Facebook. Almost all of my social group spent hours and hours every day interacting (and oversharing) on Facebook, posting status updates about exactly how we were feeling or what we were doing at that moment, a lot of the time with the underlying knowledge that that update might be seen by a certain somebody. Who can deny that they haven’t at some point updated their status with “… is feeling so sad right now” without the express intention of it being seen by that somebody you were feeling sad about. In part it relates back to the research that was presented at the last SMCSYD, which found that generation Y are extremely image conscious and consistently update to a set group of their social peers (using social media) in order to maintain that image. Some of the research can be found here, and Tiphereth’s presentation from the evening is up on her blog here.

Since university, I’ve dropped off the Facebook radar, and rarely update my status. In its place came Twitter, which ostentatiously I was using for ‘professional’ updates. And for over a year I was mainly using it for sharing professional/industry related links, with a few personal comments thrown in to convey (I hope) a little of my personality.

But as my workload has increased, due in part to changes at work and the additional (slightly crazy) decision to start MBA studies, I’ve found that the amount of time I’ve had to devote to the professional areas of the medium has dropped, and instead all my updates are personal. It does actually take free time to be on Twitter, to keep even slightly on top of the myriad of updates and links shared, and to interact with those shared links. And time is what I’m running short of.

Mostly this is a time management issue, and one that I’m sure I’ll get better with as I become more experienced. But it does bring up some interesting questions… if all I can realistically update Twitter with at the moment is personal updates on how stressed or sick I am, do I risk alienating my followers, of whom the majority I have to assume only follow me because they are interested in the links I share? I’m interested in how other people balance out this issue between personal/professional, as I haven’t seen it discussed anywhere else.

But the next question would be, does it matter? Through Twitter and social media I’ve met some lovely people, and also had some fantastic opportunities come my way – so considering that, Twitter also is a personal medium.

I’m not sure what I was trying to say with this blog post, other than that I’m finding it hard to not overshare and tip towards too much personal information at the moment (it has become my new Facebook), and I wonder what other people think about this or how they deal with it personally.

And on a completely personal note which no one needs to read:

As I’ve already missed one class after failing to leave on time from work on my first day ‘officially’ in my new role, I’m dropping of the radar for the next two weeks until after my mid-semester exams. If I have even a hope in hell of passing, I’m going to need to become a hermit for the next two weeks. My 2nd exam (Accounting) is on the 24th of September, which also happens to be my birthday, so I’ll be having a ‘welcome back social life’ and birthday celebration that night, and will be back on Twitter/blogs/online in general shortly after.

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Content!

18 Jun

This blog has been a while coming. Last month I went to SMCSYD (Social Media Club Sydney) and couldn’t sleep that night because of all the ideas bouncing around in my head. I should have known at that point that I should just give up on sleep and write while I was inspired – but I didn’t, and as a consequence this has languished at the back of my head, while even better and more inspiring blogs have flown past.

The main reason I found the SMCSYD event on the 24th of June so inspiring was because I caught up with one of the founders of Tippingpoint Labs, Andrew Davis (@TPLDrew) at the end of the event. Their clients include Breville and Tom Tom, and Andrew was over here exploring the possibility of partnering with an Australian agency to launch a Tipplingpoint Labs office in Sydney. What I found most interesting about our conversation was that Andrew (and Tippingpoint Lab’s) approach to social media was all based around content. While a main part of the challenge of social media is developing communication between a company and their customer, Andrew and I had a long talk about how if a good strategy isn’t backed up by good and sustainable content, the communication won’t be ongoing.

I think this really hits home for me the difference between why I might choose to implement an ongoing connection with the brand… or not. I want communication with a brand that will give me more than just a tool to voice my complaints or issues with their service. I want a brand that will ask me questions, share interesting and relevant stories with me and more. That will give me value for the time I’ve invested in them. For some brands this won’t be a problem – a friend of mine works with VB and is constantly amazed at the amount of comments and likes one update from VB gets from their very passionate fans. For others, a lot more research and basic groundwork needs to be done before they move into the online space – but the time invested will be very much worth it when the conversation doesn’t die out 3 months down the track.

More recently, the same view was expressed by Glen Fuller (@eventmechanics) who works for the fantastic local bookstore (and events venue) Gleebooks (@gleebooks). Speaking at the latest Digital Citizens event, he espoused on the value of good content – but with a background in books why wouldn’t he!

Digital Citizens on Tuesday was another a fantastic event – but yet again the best parts of the night for me were the conversations I had. I went with a family friend, and also ended up chatting to the lovely Hannah Law (@hannahlaw). This family friend, who was a few years above me at school, now works for a large Australian bank and is in charge of their Twitter account. Having dinner with him after the event (all about how to implement organizational change when it comes to social media), it was interesting to hear his perspective on how his company are both embracing yet stalling their outreach into social media, and the challenges associated with trying to convince senior management that it was a worthwhile investment of their money.

Teasing him about a conversation we’d had while at home over Christmas about how much he disliked Twitter, he summed up perfectly for me what I love about social media.

He isn’t passionate about Twitter. But he’s passionate about social – and the possibilities that it holds for connecting with the everyday customer.

Exactly.